About Us

About Us

What is MNR Consultants?

At MNR Consultants New Zealand, we specialise in connecting exceptional New Zealand brands with the right markets, buyers and commercial opportunities across New Zealand and internationally.

Recognised with the Luxury Lifestyle Award for Best Luxury Product Brokerage in New Zealand in both 2025 and 2026, MNR Consultants has established a strong reputation for strategic brand representation, premium market placement and commercial business development.

We work across food, wine, beverages, beauty and lifestyle, representing a carefully selected portfolio of established and emerging New Zealand brands. Our approach is highly selective and focused on creating meaningful commercial opportunities through tailored relationships with premium retailers, specialty food stores, duty-free, cruise lines, luxury yachts, hospitality, corporate gifting, VIP events and international markets.

Our portfolio includes established names such as No1 Family Estate, Coxhead Creek, Folding Hill Wines, The Elemental Cider, Mount Four Wines, Makan Distillers and Johanneshof Cellars, alongside emerging innovators including Solimara NZ and Blue Petal NZ. We carefully select the brands we represent, ensuring we partner with businesses that share our commitment to quality, innovation, authenticity and excellence.

Our focus is simple: the right brand, in the right market, with the right opportunity.

We don’t simply represent products; we create connections, open doors and build pathways for sustainable growth. Through strategic partnerships, market placement and business development, we help exceptional New Zealand brands gain the visibility, recognition and commercial opportunities they deserve.

From establishing a strong presence in the New Zealand market to creating pathways into international markets, our goal is to elevate the brands we represent and connect them with discerning consumers, influential buyers and strategic partners around the world.

MNR Consultants connecting exceptional New Zealand brands with exceptional opportun

Our Vision

With more than 25 years of experience across the food and wine industry, we bring together deep industry knowledge, commercial insight and a strong understanding of evolving consumer trends, tastes and lifestyle needs.

Our vision is simple: to understand what consumers want, identify where the opportunities lie, and empower exceptional brands to meet those needs with excellence.

Founded in 2017 in loving memory of Myrtle Nance Reid, a woman of remarkable character, strength and inspiration, MNR Consultants New Zealand was built on the belief that exceptional New Zealand brands deserve the opportunity to be seen, recognised and celebrated beyond traditional boundaries.

From the beginning, we asked ourselves: Could we raise the bar in New Zealand? Could exceptional brands reach markets beyond the conventional? Could passionate grassroots producers and innovative emerging brands achieve national recognition and international acclaim?

Our answer was yes.

With experience, vision and a fearless approach to creating opportunities, we have built MNR Consultants into a premium brand brokerage focused on strategic market placement, business development and meaningful commercial partnerships.

Today, the brands we represent are gaining recognition not only across New Zealand, but increasingly on the international stage. We continue to challenge the status quo, open new doors and create pathways that connect exceptional New Zealand brands with the markets, buyers and consumers they deserve.

Our vision is to continue raising the bar for New Zealand brands, helping them move beyond what is expected and achieve what is possible both at home and around the world.

From New Zealand to the world, we believe exceptional brands deserve exceptional opportunities.

Our Philosophy & Promise

At MNR Consultants New Zealand, we believe exceptional brands should never be limited by geography or conventional thinking.

We push boundaries, challenge the status quo and explore new possibilities for every brand we represent. Our vision guides every decision we make, while our philosophy remains simple: the greatest opportunities arise when we think beyond borders and remain unrestricted by location.

We create pathways for exceptional New Zealand products to reach discerning consumers and markets around the world, while also connecting New Zealand with outstanding international opportunities. Our focus is on taking the best of New Zealand to the world and bringing the world’s finest products and experiences to New Zealand.

We work selectively with committed artisans, innovative producers and exceptional brands that share our passion for quality, authenticity and excellence. Through strategic partnerships, premium market placement and meaningful commercial connections, we aim to create opportunities that elevate brands and deliver memorable experiences for consumers.

Our promise is to represent every brand with integrity, passion and purpose opening doors, creating connections and helping exceptional brands achieve their full potential, both nationally and internationally.

“We believe the best opportunities happen when you are willing to think beyond the expected, look beyond borders and never be afraid to open a new door.”

— Michelle Reid, Director