About Us

About Us

What is MNR Consultants?

At MNR Consultants New Zealand, we break the mould in the food, wine, and beauty industries, representing New Zealand’s most exceptional and highly sought-after brands. Recently recognised with the Luxury Lifestyle Award for Best Luxury Product Brokerage in New Zealand 2025, we have established ourselves as the premier gateway for brands seeking both national and international visibility.

With exclusive access to premium retailers, specialty foods, duty-free (NZ and internationally), cruise ships, luxury yachts, VIP events, and hospitality, we cultivate tailored relationships that deliver measurable results and year-on-year growth.

From celebrated names such as No1 Family Estate, Coxhead Creek, Folding Hill Wines, The Elemental Cider, Mount Four Wines, Makan Distillers, and Johanneshof Cellars, to emerging innovators such as Solimara NZ and Blue Petal NZ, we focus exclusively on hand-picked brands, bringing the finest products to discerning consumers worldwide.

Our Vision

With over 25 years of experience in food and wine brokerage, we combine deep industry knowledge with ongoing research into evolving consumer trends, tastes, and lifestyle needs. Our mission is clear: to understand what people desire and empower our clients to deliver it with excellence.

MNR Consultants New Zealand was founded three years ago in loving memory of Myrtle Nance Reid, a woman of character and inspiration. From the outset, we asked ourselves: could we raise the bar in New Zealand? Could exceptional brands flourish beyond the conventional? Could grassroots producers reach international acclaim? With experience, vision, and a fearless approach, our clients are now celebrated not just nationally, but internationally.

Our Philosophy & Promise

We push boundaries and explore new possibilities with every product. Our vision guides every decision, and we remain true to our philosophy: the best opportunities happen when we are unrestricted by location.

We showcase and deliver extraordinary products both nationally and globally — taking the finest of New Zealand to the world, and bringing the world’s best to New Zealand.

We work exclusively with committed artisans, innovative producers, and exceptional brands, creating unforgettable experiences for every consumer.”
— Michelle Reid, Director